Ways to Generate Leads from Your Landing Page
But what marketing campaigns increase traffic to your page and drive conversions….
Do you use:
Coupons Exclusive Memberships E-books Crowd sourcing tactics
Here’s 21 awesome ideas to ramp up landing page conversions for your small business.
1. Offer a Free Demo of Your Product or Services
Generate leads by giving away a free, personalised demonstration of what your product offers.
2. Give More Information About Your Services
If a live demo is not helping you generate more leads you need, make an information sheet about your services or product. Give a teaser about the booklet benefits to your potential customers, to entice more sign ups.
On your landing page, give a clear call to action, and let your prospects know that there’s no obligation to buy from you. You’ll get more leads that way, by making a less high-pressure sales pitch.
3. Offer Exclusive Membership for Discounts
Create a membership package for your best customers. Use a great LP for signing up. Give incentives like exclusive deals, behind the scenes videos of your business, and being the first to know about your new products or other information.
4. Make a Newsletter Sign Up
Keep in touch with your new leads by offering them a regular, free newsletter update. Make it enticing by giving away exclusive deals too!
5. Give a Free Trial
Free trials are a great way to drum up business, by letting people play with your product or service for a while. They’re also a fantastic method of collecting qualified leads.
Work with your marketing, sales and finance team to determine what service of product is best to give away for a free trial. Set a finite time frame for your offer. Make an email-gated landing page for the free trial (it could be your home page). Promote your trial with online ads. Get people trying out your product, and keep in touch with them through email marketing automation and ongoing direct, personal email messages.
6. Make it Easy to Request a Free Quote
Give your customers the opportunity to get a free quote for your services. Whether you are a moving company, a tailor or even a B2B, you may have specialised, personalised services that have different pricing.
Make an easy, inviting LP, showing the benefits your service offers. Get leads to follow up with potential new customers.
7. Make Free How-To Guides
Want to educate your market and be seen as the helpful knowledgeable business leader? Write a number of free how-to guides related to your product or service. Give them away for free on your website through an email-gated landing page.
Once a potential customer has signed up and downloaded your free guide, follow up with an optimised email automation campaign
8. Offer a Free Product Catalogue
Do you have an online product catalogue? Make it easy to download on your site. Generate leads by giving it away for free, in exchange for an email and other basic contact information.
9. Give Free Daily Tips
Show that you are the business that knows about your industry. Give away free daily tips related to your market.
Your tips could be:
A few simple, yet inspiring sentences related to your product and lifestyle.Longer blog articles, with good practical tips on how to use your product (or related products)
10. Host a Webinar
Webinars are an engaging way to attract customers who are genuinely interested in your industry related topics. They also show your customers how knowledgeable you are about your products or services, and that you’re willing to share your expertise for free.
Host a webinar (or a series of them) to engage with your market, build relationships, and get qualified email leads.
11. Email-Gate Pre-recorded Webinars
When you make a live webinar, record it. Use it again, as a free resource for potential clients and customers. Make a series of them, on one particular theme to make a learning tool for your related industry.
12. Give AwayFree EBooks
Does your business make a lot of good, comprehensive content for your blog? Take 5-10 related how-to articles and turn them into a valuable ebook for your customers. Then set up an email-gated landing page on your website to give your resource away for free.
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