There are different paid and free methods to sell your goods or product over the internet. One of these methods is the Affiliate Marketing that we are going to discuss in details on this blog.
Affiliate Marketing Definition
It is a process where you share the link of the product that you like on your website or online platform. If a customer purchases the product affiliated by you then you get a share of the sale. Basically, it is a promotion method which drives sales and generates significant revenue.
Affiliate Marketing for Beginners
As we discussed, Affiliate Marketing can generate a greater profit for both the seller and marketer. One can start by promoting the products and services of a brand to earn a good profit. On the other hand, the seller gets their product sold without having to do much. Generally, Affiliated Marketing involves 4 parties that we will discuss later in this blog.
What Is Affiliate Marketing & How Does It Work?
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products.
It sounds easy and fair but there is more to it. To understand how affiliate marketing works, you need to start understanding the parties involved in this process.
The Merchant, Seller, Retailer, or Brand The Network (A platform that takes cares of the payment and other rules related to affiliate marketing)The Affiliate or Publisher Finally, The Customer or Consumer
This is how it works – The Process of Affiliate Marketing
The Merchant – The original product, brand, or service provider that want his/her product to sold and reached to a wider audience. Anyone that has a product or service to sell.
The Network – It is an intermediate between the merchant and the affiliate. The network is one who set up the ground rules for the sale and offers the payment method. The affiliate marketing can work without a network if the merchant and affiliate come to a mutual understanding. Although is always recommend to involve a network for lawful communication.
The Affiliate – The party who posted the link on their platform this could be an individual or a company. There are various affiliate marketing companies who make millions of dollar by promoting other brands and products.
The Customer – Finally, the person who purchases the product or service by clicking on the affiliate link provided by the publisher that redirects to the merchant website.